VISION AND MISSION
To be a role model for Gambian Businesses through the consistent achievement of superior returns for our numerous stakeholders.
To build an efficient insurance institution anchored on professionalism with commitment to integrity, empathy, prudence and an uncompromising quality in service delivery.
OUR CORE VALUES
|H||Humility||Appreciation and respect for clients and others business associates.|
|I||Integrity||Uphold the virtues of moral excellence, honesty, truthfulness and sincerity in all interactions with customers and other stakeholders.|
|R||Resilience||Ability and character to bounce back from setbacks to succeed against all odds and challenges.|
|E||Empathy||Knowledge of the customer and intimate understanding of client concerns for enduring relationships.|