VISION AND MISSION

OUR VISION

To be a role model for Gambian Businesses through the consistent achievement of superior returns for our numerous stakeholders.

OUR MISSION

To build an efficient insurance institution anchored on professionalism with commitment to integrity, empathy, prudence and an uncompromising quality in service delivery.

OUR CORE VALUES

H Humility Appreciation and respect for clients and others business associates.
 
I Integrity Uphold the virtues of moral excellence, honesty, truthfulness and sincerity in all interactions with customers and other stakeholders.
     
R Resilience Ability and character to bounce back from setbacks to succeed against all odds and challenges.
     
E Empathy Knowledge of the customer and intimate understanding of client concerns for enduring relationships.